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Optimizing Meta Tags
By: Aaron B. Copyright
AaronOutpost.com
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Want to get your web site higher in the search results from a search engine?
Then the best way is by the correct use of Meta tags.
 As 95% people using search engines only look at the top 20 search results, it is
important to get your web site as high as possible.
If you want your web site indexed then consider using Meta tags.
Meta tags go in the head of your web page, in-between the HTML tags,
and
You should always include the following Meta Tags
Title,
Descriptions, and Keywords.
Contents of This Page
 Title
Same title as the title for the page. This needs to be included in the meta tags
so it can be indexed as well. Be descriptive in the title.
This is very important. This is the banner, highlight, the eye catcher, your
last hope for someone to click on your site! Ok, so maybe it's not that
dramatic but would you click on a link that said Untitled Document or had no
name.
Tip: Put the title of your
site, then add some information about the site similar to the description.
 Example: Aaron Outpost.com,
A site dedicated to ASP and Outdoor Recreation in the State of West Virginia,
United States of America.
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Meta
Tags Optimization Tutorial
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Description
Be short and descriptive. So search engines will use this as the description for
your link on their site. Some only include 25 words so be short and sweet. You
can include more description but remember the first words should be the
important ones.
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Tutorial on
Meta Tags optimization.
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Keywords
Separated by commas, list primary key words. Most search engines only index so
many characters so once again, put the best ones first. You can always
include more.
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meta tags,
tutorial, HTML
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Robots
Used to tell the search engine whether you want the web page indexed or not.
Sites are automatically indexed unless otherwise specified by the meta tags.
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index(default) |
Index the page |
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noindex |
Don't index the page
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nofollow |
Don't index any pages
hyper-linked to this page |
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none |
Both noindex & nofollow
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Author
DUH!
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Copyright
DUH!
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Rating
This is used to describe the rating level for the site to identify who the site
is suitable for. This can be very important. Some programs used on computer to
keep children out of certain sites uses this meta tag to determine the rating
level. If there no rating level listed then it assumes the worst.
-
The ratings are
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general
-
mature
-
restricted
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14 years.
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Revisit-After
Tell the search engine when to re-visit to find updates. DUH!
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Expires
This is how to inform the search engine when the page will expire and no longer
be availible. You don't want angry viewers when they get the page not found 404
error right!? This tag is set with the format day, month, year or it can
be set to never (default).
OR
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Distribution
Who the page is meant for;
global, everyone, local, regional sites, and UI (Internal Use)
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Meta Tags Example
Below is an example of the head of a document containing Meta tags for search
engines and a title for the web page: -
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Meta Tags For
Search Engines
Tutorial on Meta Tags
meta, tags, tutorial, learn, HTML, ASP
generalAaron B.
2001-2004, Aaron Outpost30
Daysnever
global
index
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